Compare pricing! Make sure you aren't paying $5000 for link building in your Google submission strategy.

"Search engine optimisation is all about link building. Quality link building, get as many links as you can!"

This is a load of rubbish. We have proven that with less then two incoming links that you can achieve that top spot on Google without mass link spamming.

When shopping around Australia and over seas for search engine services, more and more we were told that our money would be spent on a year long campaign of link building. This is the practice of building incoming links to your website with keywords in the link description. The hope is that this practice magically results in a high search engine ranking.

There is no doubt that search engine optimisation is a misunderstood science but please make sure that if you are considering the above service from a provider that you do consider where your money is being spent.

I would prefer to purchase the links from highly ranking pages myself at less then $1000 then pay a firm $5000 for the same result.

Links do help your search engine ranking but its not just about links!

Submitting to directories, on page search engine optimisation and quality content rich pages all play a part in the 200 'things to do' when preparing for the search engines.

Link building can do damage to your site as well, if your website is suddenly popping up with thousands of incoming links it can alert the search engines that your site is a spam site and you can find your self sandboxed (caught in a black hole of websites that don't appear in the search engine results for many months).

At the end of the day, think about where your money is going. If your being told that the bulk of your search engine promotion strategy promotion is being spent on building back links over a year before you hope to see any real results, re-consider your over priced investment. You can realistically see REAL results in less then three months at a fraction of the cost.