Its obvious in today's world that 'Google It' is a world wide known phrase for finding what you want when you need it.
With this comes the importance of targeting high search engine spots on the Google search engine.

Over 80% of searches don't go beyond the first page of seach results. If your website is lost in the millions you will find your web traffic stale and your web efforts lost. A lot of websites across the world are just sitting there with little or no traffic coming off Google. Just as many websites are coming up for search terms that are meaningless or have low to no REAL searches.

Using tools like Overture you can see what search terms are searched each month and often you will find that these have high sponsored links.

If you have tried out sponsored links before you will see that the continuous cost for this is quite high compared to the turn over in customers. Achieving a natural ranking in Google costs you no ongoing fees to Google and is done correctly, can last years with a high turn over in customers across the world.

At the end of the day, if you are wondering just how important a Google submission strategy is, imagine being first place for the ultimate search term that relates to your business and how much business you will generate from that position. Google is not just a phone book, its a facility for untapped business.